Sector

FMCG

 Workers in safety vests and helmets supervising a forklift operator moving boxes inside a warehouse.

The challenge

In FMCG, investment and capacity decisions are high-stakes and fast-moving. Demand can swing with economic cycles, consumer behaviour, or political events, while supply chains and production costs shift just as quickly. Leaders must plan for growth and resilience without locking into strategies that may soon be outdated.

Sector

FMCG

 Workers in safety vests and helmets supervising a forklift operator moving boxes inside a warehouse.

The challenge

In FMCG, investment and capacity decisions are high-stakes and fast-moving. Demand can swing with economic cycles, consumer behaviour, or political events, while supply chains and production costs shift just as quickly. Leaders must plan for growth and resilience without locking into strategies that may soon be outdated.

Sector

FMCG

 Workers in safety vests and helmets supervising a forklift operator moving boxes inside a warehouse.

The challenge

In FMCG, investment and capacity decisions are high-stakes and fast-moving. Demand can swing with economic cycles, consumer behaviour, or political events, while supply chains and production costs shift just as quickly. Leaders must plan for growth and resilience without locking into strategies that may soon be outdated.

Why it's complex

Volatile demand and costs

Rapid shifts in consumption, input prices, and market conditions.

Tight supply chains

Production and distribution networks that must flex without sacrificing efficiency.

Static planning methods

Traditional models and spreadsheets can’t keep up with the speed and variety of possible futures.

Why it's complex

Volatile demand and costs

Rapid shifts in consumption, input prices, and market conditions.

Tight supply chains

Production and distribution networks that must flex without sacrificing efficiency.

Static planning methods

Traditional models and spreadsheets can’t keep up with the speed and variety of possible futures.

Why it's complex

Volatile demand and costs

Rapid shifts in consumption, input prices, and market conditions.

Tight supply chains

Production and distribution networks that must flex without sacrificing efficiency.

Static planning methods

Traditional models and spreadsheets can’t keep up with the speed and variety of possible futures.

Trucks from GoodFuels and Heineken parked at a shipping terminal with stacked containers and large yellow cranes in the background.
Trucks from GoodFuels and Heineken parked at a shipping terminal with stacked containers and large yellow cranes in the background.
Trucks from GoodFuels and Heineken parked at a shipping terminal with stacked containers and large yellow cranes in the background.

How WhiteSpace helps

WhiteSpace applies AI-assisted optimisation and scenario planning to turn uncertainty into clarity. Our tools evaluate thousands of investment and capacity strategies in hours, revealing robust plans and no-regret moves that hold up under a wide range of futures.

In projects such as brewery network planning, this approach has cut planning cycles from months to weeks and surfaced high-confidence investment options that balance cost, risk, and growth. The result: smarter capacity planning, more resilient supply chains, and confident decisions that stand the test of a dynamic market.

Related solutions

Want to learn more about this sector? Get in touch and ask for a demo.

Want to learn more about this sector? Get in touch and ask for a demo.

Want to learn more about this sector? Get in touch and ask for a demo.

Want to learn more about this sector? Get in touch and ask for a demo.