Brunei Shell Petroleum (BSP) relies on helicopters to transport staff to offshore installations. Despite reducing its fleet, seat utilisation remained stubbornly low at only ~60% - even though demand for seats was higher.

This mismatch meant not all high priority offshore work could be executed as planned. The root cause lay in a reactive, demand-driven planning culture: flight requests came late, changes were constant, and planners had little visibility into the trade-offs or impact of decisions. The result was inefficiency, wasted capacity, and higher operational costs.

To break this cycle, BSP wanted to shift from reactive flight requests to a more fixed-schedule approach, creating stable monthly flight plans based on forecasted demand. But given the many possible flight combinations, strict rules, and maintenance requirements, doing this manually was slow, complex, and unsustainable.